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View > The iPhone and mobile advertising: Friday, 18 July 2008 With the iPhone now landed, the uptake of mobile ads could change the way you get your message out there. CHRIS THOMAS

View > Smart codes and your new iPhone: Friday, 11 July 2008 A term you will become much more familiar with over the next few months is ‘QR code’. Here’s why. CHRIS THOMAS

View > 6 steps to optimising your e-commerce product detail pages: Friday, 4 July 2008 Selling heaps of products online? Make sure search engines ‘see’ your offerings. CHRIS THOMAS

View > Google, trademarks and everything (well, almost): Friday, 27 June 2008 Competitors muscling in on your trademark keywords can be a nuisance, to say the least. But there is a way around the mess. CHRIS THOMAS

View > Blogs and the art of business maintenance: Friday, 20 June 2008 Blogs can really help your SEO. Here is how. CHRIS THOMAS

View > The iPhone bandwagon. All aboard!: Friday, 13 June 2008 Ahhhh. The Apple iPhone. It’s here at last! All hail! CHRIS THOMAS

View > Analyse your use of Google Analytics: Friday, 6 June 2008 Want to boost your website’s revenue? Here’s a great first step. CHRIS THOMAS

View > Explaining Google's algorithm: Friday, 30 May 2008 Google may be the king of search, but it can still be a mere pawn to its own ranking analysis matrix. CHRIS THOMAS

View > The future of search: Friday, 23 May 2008 The choices for getting what you want from the web are going through a revolution, with core implications for your business. CHRIS THOMAS

View > A GlimPSe into the future?: Friday, 16 May 2008 Google’s Street View is amazing, but the potential commercial fillip for Google has real wow-factor. CHRIS THOMAS

View > Maximising your conversions: Friday, 9 May 2008 AB split testing of your websites page head, images and call-to-action methods can help you improve your conversions. CHRIS THOMAS

View > Optimise traffic to your landing pages: Friday, 2 May 2008 If you’re not taking customers to the right page on your web site, guess what? You’re losing money! CHRIS THOMAS

View > Webinar SEO tips you can use now: Friday, 18 April 2008 The SmartCompany webinar was not only a hoot on Wednesday morning, it was a rich resource of top SEO tips. CHRIS THOMAS

View > A search revolution is on its way: Friday, 11 April 2008 Google street view, voice-enabled and personalised search – the latest Search Marketing Expo had many eye openers. CHRIS THOMAS

View > SEO and Website Design: Friday, 4 April 2008 When you commission a designer to build you a new website, it’s really up to you to make sure they design your new website with SEO in mind. Here's some tips. CHRIS THOMAS

View > Brand as currency in the search playing field: Friday, 28 March 2008 Things you can (and can’t) do to protect your brand online. CHRIS THOMAS

View > Will customers find your product reviews?: Friday, 14 March 2008 As a search engine optimiser, I tend to look at keywords, and I see two important keywords that are too often overlooked. CHRIS THOMAS

View > The Australian Financial Review and SEO: Friday, 7 March 2008 You would have thought that inaction would be the top SEO sin, but apparently not – just have a look at what the Australian Financial Review has done.

View > Relaunch countdown...: Friday, 29 February 2008 Thinking about website relaunch and SEO? Here is your website relaunch checklist...

View > Competitor research – know thine enemy!: Friday, 22 February 2008 When you’re working on optimising your website, it’s a pretty good idea to see what you’re up against. Here's how...

View > Search engine optimisation (SEO) meets search engine marketing (SEM): Friday, 15 February 2008 Want to improve your web search results AND lower costs? It could simply be a case of getting a better 'score' from Google. Here's how...

View > How to write content that search engines will adore: Friday, 8 February 2008 Search engines love content – that's no secret, but making your content appertising can be helped by a trick or two. Here's three...

View > Local search has gone to a whole new level: Friday, 1 February 2008 Google has gone 'local', and your web site could be set to score some major ranking wins. Here's how...

View > Keywords don’t lie: Friday, 25 January 2008 Starting a new online business? Keyword research could stop you making a huge mistake.

View > Keep the US recession on your radar: Friday, 18 January 2008 If search traffic is anything to go by, the US recession is already here! Businesses online will need to rethink their strategy.

View > What’s in store for 2008?: Friday, 11 January 2008 We all know that the web has been a boon for targeted advertising, but it is the deals that are being done behind the scenes that will make the most difference.

View > High roller SEO: Friday, 21 December 2007 If your competitors are SEO high rollers, there is something you can do about it if you know what to look for...

View > Think ahead and succeed: Friday, 14 December 2007 Planning ahead your SEO strategy (and designing your web site around these plans) makes a lot of sense.

View > Please – dedicate some thought to SEO before you build!: Friday, 7 December 2007 If you get the chance to build your SEO strategy before you build your web site, jump at it. The right foundations make a world of difference.

View > The compromising side of affiliate deals: Friday, 23 November 2007 If you run a web site you need to know how, and how many, people use it. There are lots of ways to do this, but some are better than others...

View > Black Hat SEO. A tale from the other side.: Friday, 16 November 2007 Black Hat SEO is tempting...here is a tale from the dark side.

View > Leveraging Facebook for online sales and profit: Friday, 9 November 2007 We all know that Facebook is huge, what hasn't been targeted yet is the massive market it offers.

View > High PageRank does not guarantee high Google rankings!: Friday, 2 November 2007 Want to rank highly in Google? Don't worry too much about your PageRank score. Here's what really matters...

View > SEO and Australia's biggest bank: Friday, 26 October 2007 SEO and SEM are too important to stuff-up. The biggest bank got it wrong – but we can all learn from its mistakes. Read on...

View > Flash with dash: Friday, 19 October 2007 Stuck with a Flash website? Don’t panic! There are ways to optimise.

View > Video on the web. Will it help your online sales?: Friday, 12 October 2007 Video: It's not the next big thing, it's the big thing Right Now – and getting the video advantage is yours for the taking. Here's how...

View > Enough about domains, squatters and lowlifes. I’m over them now: Friday, 5 October 2007 Can Web 2.0 mean the end of search?

View > A domain, by any other name: Friday, 28 September 2007 The more I look into domain name registration, the more ridiculous it gets.

View > The name’s the thing: Friday, 21 September 2007 What’s in a domain name? Only everything. Analysing aspects of your name gives Google a starting point in ranking you.

View > That’s Mr Google to you: Friday, 14 September 2007 Ask me anything … well, almost anything, about Google AdWords. I’ve done the exam, got the certificate and the warm, fuzzy feeling.

View > Make those ads work: Friday, 7 September 2007 GoogleAds only give you 95 characters to play with. Make sure they’re all working hard. Here’s how.

View > Squeeze every click: Friday, 31 August 2007 One thing that’s really important to get your head around is Google’s “quality score” because if you get this bit right, this one tip could save you thousands a year.

View > Back to school on SEO!: Friday, 17 August 2007 Just when I thought I had a pretty good handle on SEO, I learned that those cunning folks at Google are about to change the landscape again.

View > The fine art of keyword matching: Thursday, 9 August 2007 Simple tips to boost click throughs and conversion rates from your Google ads.

View > Four easy pieces: Friday, 3 August 2007 If you're not yet sold on the importance of effective link management, maybe this will convince you.

View > Mastering the link fundamentals: Friday, 27 July 2007 Yes, linking is a great tool. Now you've heard some more about it, it's time to get strategic.

View > Link building 101: Friday, 20 July 2007 Link building is a massive topic, not very sexy, but vital to successful websites.

View > The weakest link: Friday, 13 July 2007 Selling links from your website can offer lucrative and ongoing income, but there are provisos and some serious risks to take into consideration before proceeding.

View > Make your site sell: Friday, 6 July 2007 Never to forget the basics of website development. Certainly, if you want to increase your online sales and make more money from your website.

View > Near enough is good enough: Friday, 29 June 2007 Ever tried extending you search engine marketing to catch misspellings – close approximations of your brand name? You might be pleasantly surprised.

View > Money for (almost) nothing: Friday, 22 June 2007 How good is this? One hour’s work sets up a Google Ad that could haul in $27,000 a year! Here’s how it’s done.

View > The compromising side of affiliate deals: Friday, 15 June 2007 Make money from Google AdWords? Without a website? Sounds too good to be true, but worth a try. Stay tuned...

View > Free ad revenue. Makes sense to me: Friday, 8 June 2007 Want to make some money by carrying advertising on your site? It’s easy, and the dollars roll in every time a visitor clicks on one of the ads.

View > How to make more money: Friday, 1 June 2007 Affiliate marketing is about to get even bigger and better if the rumours that Google will soon allow Australian advertisers to do it are correct.

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