We all want to be doing business with people we trust. This sort of sounds obvious doesn't it? We like doing business, or working with people that we know we can count on. Does it really matter?

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You can't pick up a paper or business publication without reading about job losses and pay freezes.

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The other day I listened to Richard Watson’s presentation of nowandnext.com  – he’s the Futurologist who wrote Future Files.

First of all, I like a bloke who will make up words to suit the occasion (see some of them below). I also like a guy who will poke fun about his own profession and who, when asked what is the future of industrial relations, answered authentically "I have no idea on that one".

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Every couple of months we like to investigate how employees are feeling about a particular workplace issue. This time we wanted to put aside all the doom and gloom in the news and ask workers of all ages their view of the GFC.

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When uncertainty hits, our immediate reaction is to go solo; attacking our work with our heads down and our bottoms up. Given that we were listed in Australia's 'Top Ten Great Places To Work', proves breaking the mould by having employees stick together is a winning formula to stand out in the current climate.

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I have been visiting a number of the RedBalloon experience suppliers (many of whom are small enterprises) - meeting with them firsthand to garner a good understanding of how business is tracking and what is going on in their businesses.

I've discovered unanimously that they are all of one mind, that is, as times look increasingly uncertain, more than ever businesses need to reinforce the great relationships that they have. Whether that is with employees, customers, distributors, suppliers or other key stakeholders.

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This story is simply one of the basic lessons in life - and in business even more so.

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At the recent Growth Summit I listened carefully to what Bob Bloom, author of The Inside Advantage, had to say about growth.

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I was contacted recently by a woman who questions whether someone can be "too engaged" with an employer.

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I've been speaking about employee connection to an organisation - the logical connection, and the emotional connection - but brand connection is far more intangible.

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