Friday 16 March

Today on StartupSmart, we bring you the latest business thinking from the SXSW festival in Austin, Texas.

Known as the launchpad of several cutting edge start-ups, most notably Twitter, SXSW also attracts some of the business world’s sharpest minds.

Today, we’ve listed the 10 lessons that Australian start-ups can take from the ideas shared at the tech shindig.

Elsewhere, marketing expert Adam Ferrier has some advice on how to use topical events in your advertising and we have a round-up of the week’s best business articles in Weekend Reads.