Monday 30 July

With the Olympic Games now in full swing in London, the majority of any knock-on spending by consumers will be hoovered up by UK businesses.

But there are several low-cost ways that Australian start-ups can tap into the Games in order to increase market awareness and drive sales.

Today, we look at five different steps you should be taking to cash in on the Olympian efforts of Australian athletes.

Elsewhere, we have the tale of how a missed wedding anniversary led to a thriving new business and we have news of tech incubator BlueChilli’s first start-up acquisition.