With Australia’s gay community having an estimated $20 billion in annual purchasing power, it’s not surprising that increasing numbers of start-ups are specifically targeting the ‘pink dollar.’
But how can you best appeal to this segment of society? And should you even be focusing on this in your marketing anyway? We speak to the experts to get their top tips.
We’ve also got news on how Sydney start-up biNu has added to its substantial investment pool and we look at the winners of award ceremonies for Australia’s best retailers and female entrepreneurs, respectively.
Finally, are you a Future Maker? We are compiling our annual list of the best young entrepreneurs in Australia. If you want to put your name, or someone else’s, forward, click here.
