Creating an engaging, regularly updated blog is a great way to connect your business to potential customers and, ideally, help drive sales. While a blog will make your brand more human and relatable to customers, the real value is in transforming your blogging into content marketing.
The content you create, for your website or on social media, should be part of a system geared towards generating revenue.
“Bloggers focus on the writing,” explains Adam Franklin of digital agency Bluewire Media.
“Content marketers do this too, but are equally focused on the overall business. They understand that writing is just one step of the marketing process.”
So how can your online content boost the image of your business while also converting this goodwill into tangible sales?
StartupSmart, in conjunction with Small Business Festival Victoria, will be uncovering the secrets of content marketing in this FREE webinar presented by Adam Franklin and hosted by Gavin Lower, acting editor of StartupSmart.
The webinar will explain how to put together a content marketing strategy, how to create compelling content for customers and how to translate this into sales.
We’ll also be looking at the main pitfalls that Australian small businesses fall into when communicating online.
Adam Franklin is a social media speaker and marketing manager of Bluewire Media – a web strategy firm in Sydney and Brisbane. Feel free to download the Web Strategy Planning Template – it’s one of many free tools available to you.
follow on Twitter adamfranklin.com.au
Gavin Lower has worked for newspapers and wire services around Australia. Before joining StartupSmart he was a business reporter for Dow Jones Newswires in Melbourne covering media, retail, biotech and telecommunications companies.
follow on Twitter smartcompany.com.au
