Apple chief Steve Jobs has used a keynote address to launch a new iPod Nano, a new version of iTunes and readymade ringtones – but disappointed customers who had been hoping for an Apple Tablet.
The new iTunes 9 lets users list their favorite songs on Facebook and Twitter, as well as boasting a ‘home sharing’ feature that enables customers to share songs across up to five authorised computers in a household. It also has a redesigned music store and LP covers.
The new iPod Nano is video enabled, has a built-in pedometer and can pause live FM radio. The iPod Shuffle is now available in new colours.
Confirming week-old reports, Apple has also released readymade ringtones. They will be sold on iTunes and retail at $1.29.
There has also been a price drop for the iPod Touch line which will sell in Australia from $269.
The speech was Jobs’ first public appearance since his liver transplant five months ago. His appearance drew a standing ovation and Apple shares rose almost 1% after the announcements.
Early reviews of the iPod Nano from tech bloggers are positive, with praise for the devices sleek brushed aluminum looks and more rounded design.
But it’s the video function that has won the most praise.
“The video is standard definition, but it’s still a compelling feature on an iPod,” wrote Brian X. Chen on Wired.
“After all, the best camera… is the one you carry around everywhere with you, right? That’s exactly what Apple had in mind with this upgrade.”
But while Apple may have left its fans hanging out for tablet computer, experts predict it won’t be long before the company enters the netbook market.
Retrevo Gadgetology CEO Vipin Jain told Reuters that the laptop market was defying the global downturn with the increasing popularity of notebooks, adding that the US back to school demand had increased sales by 40%.
“With the upcoming release of Windows 7 from Microsoft, many believe that Netbook and lower-priced laptop sales will continue to increase,” he says. “An innovative product like the rumored Apple Tablet has the chance to hit a home run if Apple can find the right price point.”
Apple also quashed rumours that the Beatles’ entire works would be sold on the iTunes store to coincide with the release of ‘The Beatles: Rock Band’ video game today.
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