Depending on what industry you are in, there is likely to be a website where members of the sector gather to get news and exchange views.
Many of these – particularly anything remotely connected with technology – have forums attached, where customers provide reviews, recommendations and criticisms of products.
Most entrepreneurs shy away from these forums, perhaps preferring not to get involved in slanging matches with critics.
But getting in there and talking directly with customers can be a powerful way to build your personal reputation and some brand loyalty.
Answer questions honestly, provide what information you can and be open when you don’t have answers. Show that your business is open, transparent and offers a high level of customer service.
Companies often complain they don’t get the chance to talk directly with their customers. These forums and websites offer a golden opportunity.
Get it done – today!
This article first appeared on February 24, 2011.
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
