Australians watched nearly one billion videos online in January with the country now the third largest video market in the Asia-Pacific region, according to new analytics results from ComScore.
The ComScore Video Metrix found that Google sites, including YouTube, ranked as the most popular in every market except China. Microsoft sites took second place, with Facebook taking third.
In each of the Asia-Pacific markets, the company said, more than 80% of home and work users viewed online video during the entire month.
More than 10.6 million Australians watched 934 million videos during the month. But the survey also found that Singapore and Hong Kong had the highest penetration of video viewers with 87.6% and 87.4% respectively.
“Both markets also exhibited high engagement with viewers averaging more than 10 hours of online video during the month,” ComScore said in a statement.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
