Besides fast cars, pizza on Mars, and solving South Australia’s energy crisis, there seems to be nothing Elon Musk loves more than a good tweet.
The billionaire entrepreneur and Tesla founder loves to jump into the ol’ Twittersphere and smash out a 280 character yarn. These are sometimes thoughtful, sometimes funny, and sometimes just about his eternal love for “floors” (jury’s still out on the meaning behind that one).
It’s been a big week for Musk, with Tesla unveiling two exciting new offerings last Friday, including what he claims will be the fastest ever production level car – the Tesla Roadster 2.0.
The serial entrepreneur has his fingers in many pies, including the comically named Boring Company, which is currently undertaking the project of digging a number of tunnels to try and alleviate traffic in cities such as Los Angeles through the use of Musk’s other technology, Hyperloop One.
On October 18, Musk tweeted a link to the “world’s most boring hat” – a black trucker cap with the Boring Company logo emblazoned on it. Supporters could buy the hat for $US20 ($26).
Just over a month later, Musk has revealed the success of his hat sale, dubbing it an “initial hat offering”, and reporting the company had raised over $US300,000 ($AUD394,000) by selling the merchandise. That’s close to 15,000 hats.
Initial Hat Offering going great w over $300k in hat sales already! Thanks for buying our super boring hat. You rock, figuratively & literally. All cash goes directly towards more boring.
— Elon Musk (@elonmusk) November 21, 2017
“Thanks for buying our super boring hat. You rock, figuratively & literally,” Musk said.
The only logical next step would be to tokenise the hat – could we see it offered a service on the blockchain through an initial “hat” coin offering?
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Dominic Powell is a journalist at SmartCompany and a tech and music geek. When he’s not writing, you can find him reading or browsing record shops.
