Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that articles about marketing regularly feature in SmartCompany‘s most read articles.
In 2017, you could almost certainly add in the word ‘digital’, as stories about how brands and consumers are using Facebook, Instagram and Snapchat increasingly capture our readers’ attention.
But there was also plenty to learn this year about more traditional marketing pursuits, such as how to design an effective logo or the best way to communicate a price change to your customers.
Here’s a list of the 10 most popular marketing stories published by SmartCompany this year, plus five marketing articles from our archives that continue to resonate with readers.
JB Hi-Fi “race wars” bundle blunder leaves customers scratching their heads
Aldi gives its logo a refresh: How to redesign your brand without shocking customers
Thousands of Facebook fans get behind “National Buy a Woolies $7.90 Roast Chicken Day”
The Cheesecake Shop forced to apologise over Facebook post about Alan Joyce being hit with pie
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News Editor
Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.
