New figures from analytics firm ComScore reveal YouTube is dominating the online video scene, with 180 million users in total watching online videos.
YouTube takes the top spot with 135 million visitors in the US, reaching three out of every four online video viewers. Each person, according to the data, watches an average of 96 videos a month, or just over three per day.
“US internet users watched 31.2 billion videos in March with Google sites ranking as the top video property with 13.1 billion videos,” ComScore said in a statement.
Additionally, Microsoft’s video sites recorded 655 million views, followed by Yahoo sites at 478 million views and CBS Interactive sites at 457 million views. About 84.9% of the entire internet audience in the US viewed online videos during March.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
