News Corporation’s struggling social networking site MySpace plans to “go younger, go youthful” in a major redesign, News Corp’s chief digital officer Jon Miller.
Miller, who told a tech conference in Colorado last week that MySpace is “still around”, said the site would focus on “creativity and self-expression” and will also focus more heavily on the growing area of casual gaming.
Miller described the new look as “a little more rock and roll”.
“We are pregnant with product,” Miller said. “It’s really starting to roll out over the course of the next few weeks and well into the fall leading into a full relaunch of the service.”
“It’s both a usage and design relaunch,” he said. “It’s a whole new look and feel, and underneath it a whole new set of use cases.”
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
