SmartCompany‘s startups and tech editor Stephanie Palmer-Derrien quizzes three business owners and experts on their stories of marketing a pivot during COVID-19.
So, you’ve changed up your business model. You’ve switched your offerings to respond to novel demands, you’ve upended your finances, restructured your team or taken to the digital realm in a way you never had before. But how do you communicate these changes to your customers — while bringing new customers in?
Panelists:
- James Morton, chief financial officer, Living Edge
- Laura Marinesco, director of public engagement, Maths Pathway
- Mel How, founder, The Cocktail Shop
Tune in to hear the panel share how they’ve marketed their business pivots this year.
