Three business owners and marketing experts join SmartCompany‘s startups and tech editor Stephanie Palmer-Derrien for a conversation about marketing essentials.
This discussion explores the core question: ‘What’s in your marketing toolkit?’
Panellists:
- Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach
- Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers Project
- Andrew Rutherford, co-founder and CFO of financial solutions firm Koda Capital
We dive into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprints are.