Taylor Swift attended Super Bowl LVIII wearing a top from Australian fashion label Dion Lee, highlighting the brand in one of the most-watched events of the year.
Swift was present to watch partner Travis Kelce and his team, the Kansas City Chiefs, defeat the San Francisco 49ers in a tense 25-22 game.
While traditional NFL fans were transfixed by Chiefs quarterback Patrick Mahomes and his last-gasp efforts to win the game, Swift’s highly-anticipated presence drew new fans to the broadcast.
And when the camera cut to the VIP boxes in Las Vegas, they saw Swift wearing a black crochet number from Dion Lee.
The internationally-renowned label confirmed the top was their own design on Monday.
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The top, which retails for $650, remains available for purchase at the Dion Lee website at time of writing — but perhaps not for long.
It is not Dion Lee’s only tie to the 2024 Super Bowl, either.
Award-winning rapper and Swift collaborator Ice Spice, who attended the Super Bowl next to the pop star, recently featured in a campaign for Dion Lee’s S/S 2024 collection.
https://www.instagram.com/p/C2vMvshRAIr/?img_index=1
Taylor Swift will have further opportunities to deck herself in Australia’s leading fashion designers when she touches down for the local leg of her Eras tour this week.
Senior Business Journalist
Focused on the small business sector, David’s work covers the political, regulatory, and economic issues facing Australian entrepreneurs. Prior to joining SmartCompany, he was a reporter for Business Insider Australia. You can follow him on LinkedIn.
