In recent media coverage, there has been a lot of scrutiny directed towards the major grocery chains in Australia. While it’s important to hold corporations accountable, I believe it’s equally important to share a different perspective.
As the CEO of Ferndale Foods Australia, a second-generation family-owned business, I’ve experienced firsthand the support and opportunities provided by the big grocery chains. Over the past 30 years, we’ve cultivated a partnership built on trust and mutual growth. We have also had some tough, soul-destroying discussions.
What started as small steps has evolved into a significant chunk of the pie. These chains have been instrumental in our journey, allowing us to thrive and provide high-quality, value-driven products to consumers.
Contrary to the narrative portrayed in the media, these chains have been crucial partners in empowering small businesses like ours. They’ve provided us with invaluable shelf space and opportunities to showcase our products to a wider audience.
But it’s not just about us. It’s about the 80 regional families we employ, whose livelihoods depend on our success. These partnerships with major chains not only support our business but also contribute to the economic wellbeing of our local communities.
Let’s acknowledge the positive impact that these partnerships have on the small business ecosystem and work towards a more balanced narrative that celebrates collaboration and mutual success.
Pictured is the Coles Group planogram, proudly highlighting our chunk of a highly competitive pie.
Leigh Edward is the CEO of Ferndale Foods Australia.
This article was first published on LinkedIn.
