13 ways to create creativity

As we get, bigger, older and more established the last thing we want to do is forget what made us the award winning, innovative business that we are today. One thing I do know is that innovation can come from anywhere and everywhere – inside and outside an organisation. So when my colleague Kristie shared what she learnt at the recent Creative Innovation conference, I thought it time to reflect.

Leadership

Leadership plays a massive role in creating an innovative environment. According to Dr Amantha Imber of Inventium, there are 13 main factors that positively influence the climate for creative innovation. The first five are the most important:

Positive interpersonal exchange: The snse of “we’re all in this together”.
Intellectual stimulation: Debate is encouraged!
Challenge: Jobs/ tasks are challenging, complex and interesting (though not overwhelming).
Flexibility and risk-taking: The organisation is willing to take risks and deal with uncertainty.
Top management support: Creativity is supported and encouraged by top managemen.
Supportive, positive supervisor relations.
Supportive, positive peer groups.
Mission clarity.
Participation: Participation from all team members is encouraged, clear, open and effective.
Quality orientation: A committment to the quality and originality of ideas.
Reward orientation: Creative performance is tied to rewards in the organisation.
Resources: Time and money to encourage and implement ideas.
Autonomy: Employees have autonomy and freedom in their roles.

Innovation always comes back to people choosing to make their jobs (or the world) a better place – which means that looking at “people capability” is a big part of innovation.

Here are four tools to boost your people’s creativity

Shifting, not brainstorming

Many people don’t work best coming up with ideas in groups. Shifting involves firstly getting people to come up with ideas on their own for five minutes, then coming together as a group. This avoids groupthink, but still captures the benefits of the positive group dynamic. It is harder to look outside of the box when everyone is sitting inside it.

Crush assumptions

Assumptions are one of the biggest creativity killers in organisations. What assumptions do we have about our business model, products or people? What do we take for granted and wouldn’t dream of challenging? Flip our assumptions on their head – ideas will often arise.

Recognise innovators

Have an idea of the month and an innovator of the year.

Happiness

Our emotional state has a big impact on our ability to think creatively. Researchers at Pennsylvania State University conducted a study which examined the impact of happy and sad moods on idea generation. On average, participants in the happy group came up with almost 50% more ideas than the sad group.

The happiness hypothesis was also explored by Teresa Amabile at Harvard University. Amabile found that people were more likely to come up with breakthrough ideas when they were feeling happy, even if this happiness was experienced the day before the idea was generated. Dopamine helps control the flow of information to other parts of the brain.

I’m excited by what we will be working on next year and beyond.

One of Australia’s outstanding entrepreneurs, Naomi regularly entertains as a passionate speaker, a blogger and a published author, most recently publishing Five Thanks a Day. She has received many accolades and awards for the business she founded, RedBalloon.com.au including the 2011 Ernst & Young National Entrepreneur of the Year – Industry.