In recent years, Australia has established itself as a global leader in crowdsourcing with the emergence of an Australian crowdsourcing hub (a collection of world-beating crowdsourcing platforms that launched Down Under).
In 2012, crowdsourcing in Australia and around the world continued to flourish with the ‘stars’ of Australian crowdsourcing (including a business I operate – DesignCrowd) growing rapidly.
In addition to ever-growing use of crowdsourcing by small business, 2012 was a year in which crowdsourcing became ‘the new black’ in marketing circles and with big brands. In 2012 (in Australia and abroad), we began to see more and more traditional agencies, media companies, big brands and even politicians leveraging the creativity and intelligence of the crowd.
Around the world, a number of the world’s top 100 brands and most influential people used crowdsourcing. From the world’s number one brand in 2012 (Coke – who crowdsourced brand ideas) to the world’s most powerful person (President Obama – who crowdsourced poster designs) – crowdsourcing was used at the highest level.
It was a similar story in Australia with some of our biggest brands, most successful TV shows and most influential people turning to crowdsourcing.
In this article, we will look at 10 of the best Australian crowdsourcing projects from 2012, focusing on the largest and most successful crowdsourcing projects from big brands, influential people and media companies in Australia.
The Qantas “You’re the reason we fly” campaign involved crowdsourcing thousands of photos from Australians to use in a TV commercial as well as names to display on the sides of selected Qantas planes.
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