From makers to millionaires: How Andrew Maltin and DayNa Decker are empowering entrepreneurs with Makesy

In the world of home fragrance and body care, innovation often begins with the simplest ideas. For Andrew Maltin and DayNa Decker, that spark was quite literal. DayNa, a trailblazer in the fragrance industry, invented the wooden wick in 2001. This unique innovation not only elevated the aesthetic and sensory experience of candles but also carved a niche in the market. This groundbreaking invention laid the foundation for their company, Makesy, which now licences the wooden wick technology, boasting over 100 patents, to more than 400,000 customers worldwide.

However, the story of Andrew and DayNa extends far beyond their patented wick technology. In 2005, they founded the luxury brand DayNa Decker, specialising in premium candles and body care. This venture provided them with firsthand experience of the challenges new businesses face in sourcing high-quality supplies in small quantities. Their successful growth and eventual sale of the brand in 2013 equipped them with valuable insights and knowledge to share with others.

Identifying a significant gap in the market for high-quality, sustainable, and accessible supplies for makers and small brands, Andrew and DayNa launched Makesy in 2015. Their journey with Makesy began with their proprietary wooden wicks but quickly expanded to include luxury vessels, fragrances, and waxes, all driven by growing demand. The company is dedicated not only to providing premium supplies for a wide range of products but also to offering valuable education to ensure their customers’ success.

With years of experience in creating and scaling businesses, Andrew and DayNa brought a wealth of knowledge in product development, digital marketing, and customer engagement. Their expertise in leveraging technology to enhance customer experiences and streamline operations has been instrumental in Makesy’s success. They are deeply passionate about sharing their extensive knowledge and expertise, actively seeking opportunities to educate and mentor their customers, and ensuring that each maker has not only access to high-quality supplies but also the skills and insights needed to achieve success in their own ventures.

A standout feature of Makesy is its commitment to supporting entrepreneurs. Recognising the struggles of small businesses, Andrew and DayNa built Makesy not just as a supply company but as a comprehensive resource offering education, expert assistance, and a supportive community for makers. They help and inspire creators around the globe through online resources, workshops, and one-on-one consultations, empowering them with the knowledge and tools they need to succeed. Their passion for helping others is evident in the services they provide, which go beyond just materials to include valuable guidance and mentorship. The global community of makers supported by Makesy is a testament to Andrew and DayNa’s dedication to fostering creativity and entrepreneurship.

As the business has grown over the past few years, so has their product range and expertise. Makesy now offers a vast array of supplies and tools for all types of making, including candles, soaps, diffusers, cleaning products, bath and body care, skincare, baby care, pet care, and even DIY lip gloss kits.

Recently, Makesy has expanded its offerings from supplies to a collection of private label-ready candles, room sprays, and body care products. This initiative allows consumers and businesses to easily expand their product lines with customised options. Customers can select their preferred colours, jars, and fragrances and easily add their own branded labels, making it an ideal solution for small businesses, spas, Airbnb hosts, small fashion brands, interior designers, and hotels.

Andrew and DayNa’s greatest passion lies in inspiring and assisting other entrepreneurs. Their journey from the invention of a simple wooden wick to creating a comprehensive platform for makers exemplifies their dedication to innovation and their unwavering commitment to fostering a community of creators. Through Makesy, they continue to light the way for aspiring entrepreneurs, helping them turn their sparks of inspiration into successful ventures. Their story is one of turning a simple idea into a thriving global business that empowers others to achieve their dreams, demonstrating that with the right support, creativity, and determination, anything is possible.