Cathie Reid owns and manages APHS, a growing pharmaceutical business with divisions in manufacturing, oncology and pharmacies. APHS has been phenomenally successful – it is turning over $350 million in revenue a year.
Asked for her favourite piece of technology, Reid nominates an underrated favourite.
At the moment, it’s not a typical productivity tool, but I so love Twitter.
The use of Twitter by healthcare professionals is a really emerging space, and the ideas that you’re able to get, and the thinking that it stimulates… is, well, I’m not sure it’s more productive, but it’s giving me plenty more ideas.
At the moment, Twitter is probably my number one business tool.
Myriam Robin spoke to Cathie Reid in Istanbul, where she travelled as a guest of Dell, which paid for her flights and accommodation.
Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
