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Why companies fear innovation

Most companies today understand the need to innovate, but many struggle to do so. Not because they lack the talent or resources or motivation, but because they’re afraid. And the more successful the company, the greater the sense of fear. What are they afraid of? Forbes has some answers.
Jaclyn Densley

Most companies today understand the need to innovate, but many struggle to do so. Not because they lack the talent or resources or motivation, but because they’re afraid. And the more successful the company, the greater the sense of fear. What are they afraid of?

Forbes has some answers.