The financial crisis is paying off, with websites specialising in financial matters, business news and market information experiencing heavy increases in traffic.
The financial crisis is paying off, with websites specialising in financial matters, business news and market information experiencing heavy increases in traffic.
According to traffic measurement group comScore Media Metrix, financial news and research websites experienced a 30% year-on-year gain in traffic in September.
But October has seen benefits too, with ratings service Nielson Online showing a 55% increase in traffic for the Yahoo Finance site.
Other figures from comScore show a 56% increase for CNNmoney.com during August to September, while Nielson claims the site experienced a 77% increase into October.
Media group Pearson, which owns The Financial Times and Mergermarket, claims these news services are the real winners, saying they “continued to build their audiences through the volatility in global financial markets”.
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
