Online advertising can benefit your business in many ways – discover how here.
Cost effective: Online advertising is one of the most cost-effective advertising methods available for creating, delivering and executing campaigns
Target: Reach a specific reader based on geography, areas of interest and context of the content.
Search: Product and search research is the second biggest online activity behind email with 89% of SMEs using the internet to look for information on products and services*
Reach: There are now more Australians online than watching TV.
Measure: Online advertisement is transparent. Reporting and analysis gives comprehensive evidence of return on investment on all promotional activities.
Act now: Direct response and lead-generation campaigns have proven especially effective online. Consumers can immediately click on a link to access more information, make a direct purchase or register for newsletters or services.
*Sensis Small business report 2008.
What you can do on SmartCompany.com.au:
Other marketing options on SmartCompany.com.au:
Create your own package using a mix of online advertising, email advertising, webinars and seminars.
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
