A common tactic for spreading information about your product or your services is cold emailing—where you send a personalised email to a contact who you haven’t interacted with previously.
The modern day version of a cold call, the cold email can be an effective marketing strategy, given you know some basic details about who exactly you’re emailing.
Read more: The three myths about email marketing that can hold back your business
But that is where it all fell apart for one unlucky salesperson, who foolishly emailed Amazon chief technology officer Werner Vogels offering him a deal on one of his own products earlier this month.
The email, shared publicly on Vogels’ Twitter, showed a salesperson by the name of John Gabriango asking the Amazon executive if he had considered going to the cloud.
Amazon Web Services (AWS) is one of the largest cloud service providers in the world—according to ReCode, AWS is on track to pass $US10 billion ($13.5 billion) in revenue this year—and Vogels was a key architect of the platform.
Vogels laughed about the situation, suggesting that Gabriango ask for a refund for service that he is using to send out emails to prospective clients.
Dear John, I know your targeting algorithm was cheap and thus not perfect, but I suggest to ask your money back from however sold it to you! pic.twitter.com/IYkiIqeAhM
— Werner Vogels (@Werner) November 17, 2016
Many Twitter users also saw the funny side, with one tweeting: “So is your company going to the #cloud after all or do you still need additional arguments for that?”
@Werner hahaha. Now that is what I call barking up the wrong tree!
— Thayer Glasscock (@ThayerGlasscock) November 19, 2016
Dominic Powell is a journalist at SmartCompany and a tech and music geek. When he’s not writing, you can find him reading or browsing record shops.
