While micro-blogging site Twitter is assumed to be mostly used by young adults in “Generation-Y”, new figures suggest it is businesses that are taking control of the service.
New market research figures from Nielsen show that Twitter has grown 1382% since last year, from 475,000 unique visitors in February 2008 to over seven million in February 2009.
The new data also shows that the majority of Twitter users are from older generations. About 42% of the site’s users are aged between 35 and 49, while 20% are between 25 and 34.
The data also shows that 62% access the service while at work, and 35% from home. Nielsen claims that the ability to access the service from a smartphone is “a driving factor in the social network’s success”.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
