Emails are the bane of most of business people’s existence.
If you’d like to know exactly how much time they rob from you, Washington Post has kindly provided a calculator to give you the “depressing” truth.
So how do you achieve what you want as a business leader while—buzz—yet another email drops in?
“Just don’t answer it,” says Radiate founder Betty Liu.
She points to this unique email management system used by Tommy John chief executive Tom Patterson, who set up an auto-reply notifying senders he will not be checking emails between 9am and 5pm.
During this time, he can only be reached over mobile in the case of an emergency.
While this has given Patterson time back to focus on what matters in his business, Liu put it to the test to see if it could work for for her too.
After five days, Liu discovered that “not checking email is very healthy”, as well as how very few things are really urgent.
“I realised how often I look at my phone out of boredom or procrastination, and how many precious minutes this habit wastes,” she says.
“The definition of an emergency is apparently very narrow.”
On the downside, however, Liu says, “only bosses can really do this”.
“I doubt this would fly if you were an employee and your boss saw an auto-reply claiming that you were unavailable,” she says.
“The biggest problem with this experiment was the massive email backlog I was left with at the end of the week. It took me a whole additional week to wade through them all.”
This article was first published by StartupSmart.
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Dinushi is a journalist at SmartCompany.
