Large businesses are often happy for smaller rivals to innovative, as long as they can swoop in to dominate new markets without the cost of trailblazing.
In creating Flexicar, Monique Conheady had to take on that sacred cow of Australian life – car ownership.
Today, she explains how she managed to bring a fresh idea to Australia and re-educate the market, as well as reap the rewards.
Elsewhere, we profile 365cups, which is also looking to be a pioneer with its tech-meets-coffee model, and mentor Tony Faure talks through the pros and cons of ad-funded websites.
There is less than a week until entries for the 2011 StartupSmart Awards close. The winners will receive prizes, editorial coverage and mentorship. To enter, click here.
Oliver Milman, editor
