Today on StartupSmart, we take a stroll down the occasionally lonely road of sole traders.
Increasing numbers of people are starting up minus staff, and are reshaping the way Australia works. This process can be rewarding, but it also pits you against far better-resourced competitors.
Today, we talk to several sole traders to find out the challenges they face and provide some crucial advice on how to build a thriving business by yourself.
Elsewhere, mentor Reuben Buchanan provides a fascinating run-down of the hottest investment sectors in Australia and Ms Manners explains how to avoid the faux pas of forgetting someone’s name.
Entries for the 2011 StartupSmart Awards close on Monday. The winners will receive prizes, editorial coverage and mentorship. To enter, click here.
Oliver Milman, editor
