Social media has not only changed the way people interact with each other, it has also had a significant impact in the way businesses operate. However, while many start-ups have embraced social media as a way to interact with customers and boost growth, there are plenty of companies that apply outdated thinking to their online conversations or, worse, don’t engage with social media at all.
Lara Solomon is the founder of Social Rabbit, which educates businesses of all sizes on the advantages of social media. If you don’t have a social media strategy, or if you’re simply not engaging the public in the way you’d like, Lara will have some invaluable advice on how to harness the power of social media to benefit your business.
