Wednesday 23 March

Today on StartupSmart, we speak to gelato start-up Trampoline to find out how it has kept its brand fresh amid an increasingly crowded market.

As the company’s CEO Amanda Walton explains, sometimes the mantra ‘less is more’ is one that start-ups should embrace with their marketing to avoid a jaded customer base.

Elsewhere today, SEO guru Wai Hong Fong outlines why anchor text is important to your business and mentor Deb Templar has some advice for a reader worried about charging late payment fees to a client.

Oliver Milman, editor