If you fancy a piece of post-Easter light reading, you could do worse than to tackle the monster 380-page World Economic Forum report into global entrepreneurship that was recently released.
As we reported this week, the WEF report states that there are eight key growth strategies for early-stage companies. Given that the report involved the study of 380,000 companies in 10 countries, it provides an impressive insight into how start-ups operate around the world.
There’s plenty to chew over in the report, but we’ve picked over the carcass to pick out 10 of the tastiest morsels.
Overall, the top 1% of start-ups in the world create 44% of the jobs. As the report puts it: “The steeper the mountain ascent, the more narrow the base of companies that contribute most to creation.” In other words, an elite level of start-ups are employing a disproportionally large amount of people.
The top companies also create the majority of the revenue growth, but only in the fourth and fifth years of their existence. In the UK, for example, the top 1% create 63% of all revenue growth.
The WEF report outlines 10 key factors that almost always inspire the launch of most new businesses. These include a deficit or problem in the market, a new market niche, an idea rejected by an existing employer and the desire to spend more time with family and friends.
But there are also more unusual reasons, like the ‘accidental opportunity’, such as Pierre Omidyar’s experiment of setting up Auction Web, which turned into eBay.
Or odd brainstorming sessions, such as the founders of UK smoothie giant Innocent, who gave themselves a deadline to come up with a business idea and weighed up a marketing consultancy and, rather dangerously, an electronically-controlled bath, before settling on their winning idea.
According to the WEF report, the most successful companies have a nice, steady level of growth well into their lifespans. Baidu and eBay, for example, continued to grow consistently between the fifth and tenth years following their creation.
Most businesses – 69% to be exact – experience what the report calls ‘snakes and ladders’ growth. Between years two and five, four in 10 companies have two years of growth and one year of regression. The report states: “This finding highlights that down years are to be expected and that managing through these years so that a subsequent downward spiral does not occur is a key aspect of early-stage company management.”
Conventional wisdom has it that starting up a business is an incredibly arduous process, with the following two years, when the company has to establish itself and survive, even tougher.
However, the WEF report concludes that it’s from the third year onwards that entrepreneurs should be most concerned about things going wrong, even if they’ve had a strong start.
The report says: “There is a low probability that companies with high growth rates in their early years will sustain those high growth rates over even a subsequent two to three year period.”
“Being labelled a high-growth company in a published ranking is really being labelled as a ‘likely very short-run, high-growth company.’”
The WEF report outlines six determinants to growth among early-stage companies. Only one – ‘individual company factors and activities’ – is solely concerned with how a business actually runs itself.
Other factors are largely beyond individual entrepreneurs’ control, such as the ‘golden opportunity’ period before established market players provide competition, or major economic downturns, as seen in the wake of the September 11 attacks and more recently in 2008.
Some external factors can be influenced and beneficial, however. As the report states: “Different market spaces or industries can have dramatically different growth rates.”
“An early-stage company in a rapidly growing market space can sustain continued high growth rates over time, even if new competitors arrive and take market share.”
“Some online gaming and social networking companies that had initial high growth rates were able to avoid dramatic slowdowns in their growth rates due to the overall gaming and social networking market sizes dramatically increasing.”
