Good sales leaders are constantly working to coach their staff and help them improve their techniques and strategies.
And in a start-up situation, the chief executive or leader of a business will often become the leader of the sales team by default – even if they don’t have any sales experience themselves.
With this in mind, going out on a sales call with your sales people should become a crucial part of the process of managing a sales team.
If you are an experienced salesperson, monitoring a sales call will give you the chance to assess your sales staff member, make sure they are presenting your company and your products in the right light and improve their sales pitch where necessary.
If you are not an experienced salesperson, then the outing will be as much a learning process as it will be a teaching one. Watch how a good sales person works, how they listen, how they ask questions and when they push.
Get a feel for how your company is seen in the market, and whether this is what you want. If not, be ready to make some changes.
Get it done – today!
