How do you speak authentically to your audience, walk the stage and perform in a way that is natural and believable, especially when the performance is being mediated by technology?
Reality TV even influences search engine optimisation (SEO): Google and Bing love truth and authenticity in content.
You are incentivised in your digital representations by higher search engine ranking when your content is fresh, authentic and endorsed by a quantum of reputable backlinks to your site.
The mysterious, ever changing Google algorithm is now attuned to site content being “real”, as in by a “real person”, and to the most intangible of machine measurements, “passion”.
If there was ever a deus ex machina to convey us to business success through being found, it is replacing endless key words with clear market communication that represents the real.
All very fluffy and non-evidence based I hear you cry.
But this is the point. We don’t make purchase decisions based on evidence, perfection or competence. We make them largely based on triggered emotional behavior, usually determined by something that connects with us on some real, human, emotional level.
SEO is based on popularity, as is social media, as is The Voice. Look at your content, digital collateral and social media interactions and make sure that it speaks to your audience and customer in a way that stirs emotion, builds trust and ultimately keeps you on centre stage.
