Dan Monheit is the CEO of Hardhat, the creative agency built on behaviour. Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in behavioural science has seen him present on the topic to thousands of people, both locally and at major international events, including SXSW in Austin, Texas. His recently released book, The Why, The Book, is available now via Amazon.
A wave of free cash is set to land in bank accounts nationwide after the end of the financial year. But why do we blow our tax returns when we’re frugal with everything else? Behavioural science expert Dan Monheit of Hardhat explains.
Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.
