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Darrell Hardidge

Darrell Hardidge

Darrell is chief executive officer and a customer experience strategy expert at Saguity, a customer research company that works with large and small businesses. Darrell is also the author of The Client revolution and The 10 Commandments of Client Appreciation.

Latest from Darrell Hardidge

As economic uncertainty grows, is it time to stress test your customer base?

Finance

As economic uncertainty grows, is it time to stress test your customer base?

Darrell Hardidge 09 September, 2019

Want unshakable customer loyalty? Forget satisfaction and focus on appreciation

Business Advice

Want unshakable customer loyalty? Forget satisfaction and focus on appreciation

The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.

Darrell Hardidge 30 July, 2019

Why businesses should focus on customers, not competitors

Business Advice

Why businesses should focus on customers, not competitors

In the vast majority of situations, market leadership comes down to whether a business obsesses over its customers or over its competitors.

Darrell Hardidge 18 March, 2019

The power of compounding interest: How to generate 20% sustainable growth

Business Advice

The power of compounding interest: How to generate 20% sustainable growth

Darrell Hardidge 17 January, 2019

Avoiding the price trap: How to keep discounting to a minimum

Retail

Business Advice

Avoiding the price trap: How to keep discounting to a minimum

Darrell Hardidge 05 December, 2018

Satisfaction isn't sufficient: Why businesses should focus on customer appreciation

Business Advice

Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation

Darrell Hardidge 28 November, 2018