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Jessica Vredenburg

Latest from Jessica Vredenburg

The Body Shop is exactly the kind of activist brand consumers want. So why did it fail?

Sustainability

Retail

The Body Shop is exactly the kind of activist brand consumers want. So why did it fail?

Amanda Spry , Jessica Vredenburg AND Zoe Lee
Why social activism can sometimes benefit a brand’s apolitical rivals

Marketing

Why social activism can sometimes benefit a brand’s apolitical rivals

Jessica Vredenburg