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Katharina Kuehn

Latest from Katharina Kuehn

From Analogue Audrey to Digital Diva – five fashion consumer facts retailers need to know now

Growth

From Analogue Audrey to Digital Diva – five fashion consumer facts retailers need to know now

Katharina Kuehn
The state of persuasion on the shelf

Marketing

The state of persuasion on the shelf

Katharina Kuehn
A tasty little recipe for understanding your customer

Marketing

A tasty little recipe for understanding your customer

Katharina Kuehn
Are your customers followers of the herd or addicted to scarcity?

Marketing

Are your customers followers of the herd or addicted to scarcity?

Katharina Kuehn
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Marketing

Problems with focus groups and market research: Some real world examples

Katharina Kuehn
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Marketing

Five tips on why you shouldn’t ask your customers what they would pay for your product

Katharina Kuehn
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Marketing

Are brands our new friends?

Katharina Kuehn
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Marketing

Can white really smell cleaner?

Katharina Kuehn
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Marketing

Opium for the people: Welcome to the church of Karl!

Katharina Kuehn
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Marketing

Meet Mrs Balance – What drives Australia’s most common shopper type?

Katharina Kuehn
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Marketing

How retailers can stay relevant in the new world of retailing and channel mash-ups

Katharina Kuehn
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Marketing

There’s truth in wine (and the retail experience)

Katharina Kuehn