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Home
Archives for Katharina Kuehn
Page 2
Katharina Kuehn
Latest from Katharina Kuehn
Marketing
Challenger brands, persuasive forces and the colour orange
Katharina Kuehn
12 March, 2013
Marketing
Does red really go faster? Colour, branding and the subconscious
Katharina Kuehn
26 February, 2013
Marketing
The limbic system, the cognitive mind and the user illusion that misleads
Katharina Kuehn
12 February, 2013
Marketing
The power of intuition and the likelihood of getting married
Katharina Kuehn
29 January, 2013
Marketing
Sweet seduction: How chocolate advertising taps into the consumers’ emotional operating system
Katharina Kuehn
04 December, 2012
Marketing
Survival in the boardroom
Katharina Kuehn
20 November, 2012
Marketing
No emotions = no dollars: Why Tinkerbell doesn’t like tap water
Katharina Kuehn
23 October, 2012
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