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Michel Hogan

Latest from Michel Hogan

Great brands don’t mimic

People

Great brands don’t mimic

Michel Hogan
A brand is only as good as the people

People

A brand is only as good as the people

Michel Hogan
The secret to keeping your brand current

Marketing

The secret to keeping your brand current

Michel Hogan
What’s your purpose? Some steps to defining it

People

What’s your purpose? Some steps to defining it

Michel Hogan
You already have the right brand foundations

People

You already have the right brand foundations

Michel Hogan
Brand gotcha

Marketing

Brand gotcha

Michel Hogan
What are your values? Further reflections on the VW mess

People

What are your values? Further reflections on the VW mess

Michel Hogan
VW's big mess and what can be learnt from it

Marketing

VW’s big mess and what can be learnt from it

Michel Hogan
What SMEs can learn from Google's new logo

Marketing

What SMEs can learn from Google’s new logo

Michel Hogan
Twenty ways to spring into action and be like brand new

Marketing

Twenty ways to spring into action and be like brand new

Michel Hogan
What makes a great ad - and what doesn't

Marketing

What makes a great ad – and what doesn’t

Michel Hogan
How to get a feeling for what you are doing

People

How to get a feeling for what you are doing

Michel Hogan