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Michel Hogan

Latest from Michel Hogan

Powershop’s acquisition by Shell shows the risk of making promises that aren’t yours to keep

Marketing

Opinion

Powershop’s acquisition by Shell shows the risk of making promises that aren’t yours to keep

Michel Hogan
Changing its name won't solve Facebook's image problems

Marketing

Opinion

Changing its name won’t solve Facebook’s image problems

Michel Hogan
Gone in a puff: Lessons of Theranos and its lying promises

Opinion

Gone in a puff: Lessons of Theranos and its lying promises

Michel Hogan
No one ever made a ‘best of' brand list by following what others do

Marketing

Opinion

No one ever made a ‘best of’ brand list by following what others do

Michel Hogan
Blaming the regulator is a distraction, Crown Casino is to blame for its own mess

Business Advice

Opinion

Blaming the regulator is a distraction, Crown Casino is to blame for its own mess

Michel Hogan
Victoria’s Secret has new angels, but will women buy what they’re selling?

Marketing

Victoria’s Secret has new angels, but will women buy what they’re selling?

Michel Hogan
'You can't borrow prestige': Why MSCHF and Lil Nas X's use of the Nike trademark was "lazy and rude"

Business Advice

Marketing

‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”

Michel Hogan
Is sexism a part of your organisation's values? If it's how your people behave, the answer is yes

Opinion

People

Is sexism a part of your organisation’s values? If it’s how your people behave, the answer is yes

Michel Hogan
The pandemic has permanently shifted the meaning of culture for businesses: Here's how

People

The pandemic has permanently shifted the meaning of culture for businesses: Here’s how

Michel Hogan
Adani changed it's name to 'the Latin word for brave' — before learning the real translation

Marketing

Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation

Michel Hogan
What small businesses can learn from the (latest) campaign to boycott Woolworths

Marketing

Opinion

What small businesses can learn from the (latest) campaign to boycott Woolworths

Michel Hogan
Free the flag: When does a symbol slip the bonds of copyright law and belong to a community?

Business Advice

Marketing

Free the flag: When does a symbol slip the bonds of copyright law and belong to a community?

Michel Hogan