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Michel Hogan

Latest from Michel Hogan

This social enterprise shows why it pays to 'give a crap'

Marketing

This social enterprise shows why it pays to ‘give a crap’

Michel Hogan
Making sense of the Australia Unlimited logo debacle

Marketing

Making sense of the Australia Unlimited logo debacle

Michel Hogan
"A reputation gets traded every day": The true cost of Rio Tinto's decision to blow up historic Indigenous site

Business Advice

Energy & Resources

“A reputation gets traded every day”: The true cost of Rio Tinto’s decision to blow up historic Indigenous site

Michel Hogan
Why you should draw on your business' core values in your coronavirus response

Coronavirus

Marketing

Why you should draw on your business’ core values in your coronavirus response

Michel Hogan
Will Burger King's Whopper campaign pay off? Or will it decompose after a few weeks?

Marketing

Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks?

Michel Hogan
Sirloin with a side of scandal isn’t a meal people wanted to buy

Opinion

People

Sirloin with a side of scandal isn’t a meal people wanted to buy

Michel Hogan
'Today's sales will be donated': The unintentional opportunism of fundraising for a cause

Business Advice

‘Today’s sales will be donated’: The unintentional opportunism of fundraising for a cause

Michel Hogan
Neumann, Kalanick and Holmes: When culture becomes cult

People

Startups

Neumann, Kalanick and Holmes: When culture becomes cult

Michel Hogan
Ads you remember for the right reasons are rare: This is what it takes to be memorable

Marketing

Ads you remember for the right reasons are rare: This is what it takes to be memorable

Michel Hogan
If your values don’t push back, they're probably principles

Marketing

If your values don’t push back, they’re probably principles

Michel Hogan
If 'working on your brand' involves shaking up your logo, you're missing the point

Marketing

If ‘working on your brand’ involves shaking up your logo, you’re missing the point

Michel Hogan
Satisfaction guarantees are all well and good ⁠— but can you actually follow through?

Marketing

Satisfaction guarantees are all well and good ⁠— but can you actually follow through?

Michel Hogan