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Michel Hogan

Latest from Michel Hogan

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Marketing

Brand versus name

Michel Hogan
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Marketing

There is no such thing as “a brand with no name”

Michel Hogan
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Marketing

Acts of “brandalism”

Michel Hogan
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Marketing

Buckets and boxes: “It’s hard to define” and that’s okay

Michel Hogan
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Marketing

The ripple effect

Michel Hogan
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Marketing

A bit about brand (yes, brand)

Michel Hogan
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Marketing

Do you have “jargon speak”?

Michel Hogan
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Marketing

Customers need to keep their promises too!

Michel Hogan
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Marketing

From the inside out

Michel Hogan
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Marketing

Commonwealth Bank and the can’t imperative

Michel Hogan
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Marketing

The intersection between values, culture and the promises you keep

Michel Hogan
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Marketing

How to avoid the customer charter eye roll

Michel Hogan