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Nicole Lutze

Nicole Lutze

Nicole Lutze is a freelance writer and regular contributor for SmartCompany Plus.

Latest from Nicole Lutze

Sparkling strategy: How 120-year-old SodaStream reinvented itself to stay relevant

Retail

Sustainability

Sparkling strategy: How 120-year-old SodaStream reinvented itself to stay relevant

Nicole Lutze
Lessons in brand building from the ups, downs and expansion of BOUNCE

Business Advice

Lessons in brand building from the ups, downs and expansion of BOUNCE

Nicole Lutze
How 15-years-old Ned Heaton and The Turtle Tribe are saving the ocean — one bamboo toothbrush at a time

Entrepreneurs

Sustainability

How 15-years-old Ned Heaton and The Turtle Tribe are saving the ocean — one bamboo toothbrush at a time

Nicole Lutze
From the streets to $15 million: How Tyler Spooner led The U Group & Co to 8,000% revenue growth

Entrepreneurs

Startups

From the streets to $15 million: How Tyler Spooner led The U Group & Co to 8,000% revenue growth

Nicole Lutze
How MUD Organics turned ingestible skincare into a $3.2 million business in 18 months

Marketing

Retail

How MUD Organics turned ingestible skincare into a $3.2 million business in 18 months

Nicole Lutze
How Radhika Mayani’s Left-handesign is making stationery plantable, one country at a time

Entrepreneurs

Environment

How Radhika Mayani’s Left-handesign is making stationery plantable, one country at a time

Nicole Lutze
Monday Haircare founder on how she built a brand from scratch — in the middle of a pandemic

Entrepreneurs

Monday Haircare founder on how she built a brand from scratch — in the middle of a pandemic

Nicole Lutze
A passion for surfing and leftover astroturf: The story of Muk Mat founder Suzanne Horton

Entrepreneurs

Retail

A passion for surfing and leftover astroturf: The story of Muk Mat founder Suzanne Horton

Nicole Lutze
Cocktail hour: How Mr Consistent found million-dollar success in the pandemic by living up to its name

Hospitality

Cocktail hour: How Mr Consistent found million-dollar success in the pandemic by living up to its name

Nicole Lutze
Thongs Australia saw a gap in the market and has now sold more than 50,000 pairs of Australian-made thongs

People

Thongs Australia saw a gap in the market and has now sold more than 50,000 pairs of Australian-made thongs

Nicole Lutze
How Chatime’s growth strategy led it to bubble tea domination in Australia

Business Advice

How Chatime’s growth strategy led it to bubble tea domination in Australia

Nicole Lutze
Local business proves hospitality can be waste-free at the World Class Cocktail Festival

Hospitality

Sustainability

Local business proves hospitality can be waste-free at the World Class Cocktail Festival

Nicole Lutze