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Vivek Astvansh

Vivek Astvansh is an associate professor of quantitative marketing and analytics at McGill University.

Latest from Vivek Astvansh

How your business’ ‘warmth score’ can help with customer complaints

Marketing

People

How your business’ ‘warmth score’ can help with customer complaints

Vivek Astvansh , Anshu Suri AND Hoorsana Damavandi
A needless food fight? Decoding the 'surge pricing' PR disaster at Wendy’s

Hospitality

Marketing

A needless food fight? Decoding the ‘surge pricing’ PR disaster at Wendy’s

Vivek Astvansh