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Vivek Astvansh

Vivek Astvansh is an associate professor of quantitative marketing and analytics at McGill University.

Latest from Vivek Astvansh

How your business’ ‘warmth score’ can help with customer complaints

People

Marketing

How your business’ ‘warmth score’ can help with customer complaints

Vivek Astvansh , Anshu Suri AND Hoorsana Damavandi
A needless food fight? Decoding the 'surge pricing' PR disaster at Wendy’s

Marketing

Hospitality

A needless food fight? Decoding the ‘surge pricing’ PR disaster at Wendy’s

Vivek Astvansh