Search Engine Marketing
If you search for each of the leaders names there is some amazing search engine marketing going on. Depending on what results you get, there are a series of different links all with specific objectives.
Let’s take a look at what a search for ‘Tony Abbott’ shows:
This set of results has all Liberal Party positive sites for Tony.
Here are some of the results:
- Liberal Party Facebook game: First off you need to like the Liberal Party to start playing the game. This is a great strategy to trade more “likes” of the party as a whole in return for them being able to play the game.
- Liberal Party Homepage
- Tony Abbott Exposed: This is a Liberal party website that debunks Labor’s other campaigns like https://www.abbottfacts.com.au/. They have actually referenced Whois records to show users that the site is from Labor.
- Abbott Facts: The Abbott facts site is essentially a smear site from Labor. If Labor linked to this site with Tony Abbott as their anchor text instead of “Abbott Facts” they might stand a chance of ranking for the keyword. With so many .org.au and .com.au sites from Labor pointing at the site it could even stand a chance of ranking number two or three.
