Hi Harold,
Your response astonishes me, and it is not my technology and I am not even being paid to promote it, but I do believe it is simply too good to ignore!
Here is a company, just a couple of miles from you, with the very best XXXX technology in the world. They have installations in almost every country in the world and more than 15,000 sites running. They specialise in XXXXXX, and even the biggest worldwide names in this business cannot compete with their offering, and you are not even interested to explore this as a new business opportunity.
Have you ever thought of expanding your offering with the world’s best technology?
We call this “business development” in my world.
OK, keep selling whatever it is you sell and overlook a multimillion-dollar innovation you could bring to market.
PS: Further to the above email exchange, I challenge you to forward both your email to me and my response to you to your managing director. Now there’s a challenge.
Cheers,
The entrepreneur
Needless to say, the CEO never did get to see this exchange and thus the opportunity died, all for the want of perhaps a one-hour meeting with a few people from both sides.
Other examples
One wonders how many times this happens in businesses in the course of a day?
Perhaps Kodak had just such an experience when it apparently overlooked the threat of the emerging digital age of photography.
Perhaps the Swiss, too, when they ignored the advent of quartz crystal watch technology only to now be playing catch-up in the wake of Japanese success with quartz-controlled timepieces.
Doubtless there are many other examples.
A new reporting regime
What is needed is a new reporting mechanism whereby opportunities, no matter how trivial they may seem, are input to a dashboard as a matter of course for all for all to see so that no possible opportunity escapes scrutiny.
