The old bag of tricks doesn’t work: Welcome to HBR’s new Future of Advertising centre

The world of media is an uproar, but little has changed in advertising … except that the old tricks don’t work on the modern, informed consumer. The Harvard Business Review has decided its time to scour the globe for new ways to persuade. For example, the site features an interview with Sir Martin Sorrell, the […]

Kath Walters 28 February, 2013

The world of media is an uproar, but little has changed in advertising … except that the old tricks don’t work on the modern, informed consumer. The Harvard Business Review has decided its time to scour the globe for new ways to persuade.

For example, the site features an interview with Sir Martin Sorrell, the CEO of WPP Group, on what’s next in advertising. He says there are four forces that are causing chaos in advertising. He’s not sure how it will pan out, but he guesses ads will become more scientific.

You can follow HBR‘s posts here. We’ll watch closely too. Twitter tag is #advertising.