Friday 14 January

New technology, we’re regularly told, has brought the barriers to business entry crashing down, giving start-ups as big a chance of success as their larger, more established counterparts. This is, of course, not entirely true. Technology can be complex and expensive, especially for start-ups with limited budgets. However, as our writer Mahesh Sharma […]

Oliver Milman 13 January, 2011

Oliver Milman

New technology, we’re regularly told, has brought the barriers to business entry crashing down, giving start-ups as big a chance of success as their larger, more established counterparts.

This is, of course, not entirely true. Technology can be complex and expensive, especially for start-ups with limited budgets.

However, as our writer Mahesh Sharma reveals today, once you cut through the hyperbole of ‘working in the cloud’, there are plenty of options to help smart start-ups build their businesses more cheaply and efficiently.

Elsewhere today, mentor Paul Clements looks at the pros and cons of leasing equipment and Ms Manners raises a glass to wine etiquette.

Oliver Milman, editor