Friday 8 July

Today on StartupSmart, entrepreneur and consultant Tom McKaskill shows you how to generate customer love for your business.

Identifying, targeting and securing customers is one of the central planks of any successful start-up. If you fall down on any of those items, it’s unlikely your business will be around for long.

McKaskill has come up with 10 tips on how to appeal to customers, so be sure to read his feature and apply the ideas to your own start-up.

Elsewhere, mentor James Omond has some ideas for dealing with the rejection of a trade mark application, while Taskmaster argues the importance of customer engagement.